HVAC CONTRACTOR’S EXPOSE THE POPULAR DIRECTORY SITES…..And Fight for our Local Economies!
Local Contractor’s Speak Out
Several contractor’s and handymen have found out the hard way that Home Advisor actively builds links in their business’s name pointing back to Home Advisor.
Not only does HA build links back to their own site in the small business’s name, but they also list HA’s phone number.
So, if you sign up for HA, you are giving them the right to use any information on your profile to actively direct people back to their service! I couldn’t believe it myself until I read their terms of service and then did a quick google of my business name.
Sure enough, I found that my YP.com listing had all of my business information, but the wrong phone number. Upon dialing that number, I was connected with Home Advisor!
Not only that, but they spelled my business name wrong.
Have you ever heard of an exact match lead? Then the same thing is likely happening to you.
This is a pretty big issue for me and it definitely hurts Home Advisor’s image in my eyes.
Although it is clearly explained in their terms of service, this is not something they explained when I signed up. It’s a little deceptive.
However, this issue can me mitigated by simply doing some cleanup work online. I’m actively seeking these listings out and changing them to reflect my business’s correct information.