Google Expands Home Service Ads to More Markets and Business Categories
Google’s Home Services ad product is now available to a wider variety of business types in more US markets.
Back in May, SEJ contributor Ryan Clutter reported Google was reaching out to select businesses in new industries inviting them to become Home Services Ads customers.
All businesses in more categories are now able to apply for Home Services ads, provided they pass an extensive screening process.
With several new business categories being eligible to apply for Home Services ads, the complete list now includes:
- House Cleaner
- General Contractor
- Garage Door Pro
- Heating, Ventilation and Air Conditioning (HVAC)
- Roadside assistance service
- Auto glass service
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As a Home Services Ads customer, not only is there the possibility of having ads featured prominently at the top of the SERPs, but it comes with a sense of prestige.
Due to the strict qualifying criteria advertisers need to meet in order to publish Home Services Ads, they’re also a badge of trust.
Home Services Ads send a message to searchers that Google considers a business to be a credible service provider.
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