Google Expands Home Service Ads to More Markets and Business Categories

Google’s Home Services ad product is now available to a wider variety of business types in more US markets.

Back in May, SEJ contributor Ryan Clutter reported Google was reaching out to select businesses in new industries inviting them to become Home Services Ads customers.

All businesses in more categories are now able to apply for Home Services ads, provided they pass an extensive screening process.

With several new business categories being eligible to apply for Home Services ads, the complete list now includes:

  • Plumber
  • House Cleaner
  • Locksmith
  • Handyman
  • Contractor
  • Electrician
  • General Contractor
  • Painter
  • Garage Door Pro
  • Heating, Ventilation and Air Conditioning (HVAC)
  • Roadside assistance service
  • Auto glass service

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As a Home Services Ads customer, not only is there the possibility of having ads featured prominently at the top of the SERPs, but it comes with a sense of prestige.

Due to the strict qualifying criteria advertisers need to meet in order to publish Home Services Ads, they’re also a badge of trust.

Home Services Ads send a message to searchers that Google considers a business to be a credible service provider.

Word of Caution.  Running ads is not a solution – it’s a tool in the toolshed. Don’t ever “Just Run Ads”.  Generating leads and turning them into sales is JUST THE FIRST STEP in the process of building customer relationships. Where most companies fall short and miss out on the real money -repeat business, customer referrals and building lifetime customer relationships.

But who has the time to learn, setup, manage, and optimize email campaigns, retargeting pixels, facebook ads, etc, etc,etc while running a successful business and being the best at your trade?

Why not hire a team of professionals to do the “techy” boring stuff so you can concentrate on doing the real work?

Call us -813-308-0138 – or schedule an appointment today – to learn more about how hiring us will cut your marketing costs AND convert more leads into sales.