Integrate Google with your Mailing for Better Results!
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot Swiss Army Knife that handles a knife’s job, and all kinds of other jobs – without you needing to lift a finger.
Now imagine the robot Swiss Army Knife and the regular knife are similarly priced…
Direct Mail 2.0® includes four features in one package. Old-school direct mail only operates on one. Direct Mail 2.0 is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Direct Mail 2.0® consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
|Step 1: Your Mail Pieces Are Sent|
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
|Step 2: Mail Pieces Are Tracked|
Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
|Step 3: Automatic Online Follow-up through Google|
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (Dentists and other practices check out)
|Step 4: Phone Call Tracking|
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Actual Results from a DirectMail2.0 Client
Combining Direct Mail & Online Ads for More New Leads!
Wish you could find the magic recipe to bring in new leads with less effort and marketing expense?
Tada! Your wish has been granted!
Watch this 1:42 video to learn about the easiest way to bring in new leads!
DirectMail2.0 Regional takes time-tested direct mail and adds these powerful features to bring you more prospects for less marketing dollars:
As your postcards hit mailboxes, those same prospects will start seeing your advertisement on thousands of websites. The ads are targeted to only display to those in your service area and direct prospects to call you or visit your website to set up an appointment.
Gone are the days of wondering whether your marketing is actually working! With the built in call tracking feature you can log in to your account anytime to see how many calls your campaign has produced. You can even listen to the calls to ensure your front desk staff are handling the calls properly and that no calls are being missed during off hours.
With built in mail tracking you can login to see exactly when your mail will be delivered so that your staff are ready for the additional traffic!
If direct mail is already working well for you, that is all the more reason to upgrade to 2.0! The other three facets that are included in 2.0 were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Heck yes! Just let your marketing consultant know and they’ll do the rest!